Living Marketing

Jennifer Woollford: Leaders for hire in the Gig Economy (Part 2)

December 23, 2020 David Ko
Jennifer Woollford: Leaders for hire in the Gig Economy (Part 2)
Living Marketing
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Living Marketing
Jennifer Woollford: Leaders for hire in the Gig Economy (Part 2)
Dec 23, 2020
David Ko

After leaving a high-flying job with Mars, Inc. in the UK and relocating to Hong Kong with her family, Jennifer Woollford experimented with a variety of different roles before founding NEON Leaders, a collective of strategic marketing leaders for hire. 

What are the advantages of this "gig economy" style way of working, are there unique challenges when recruiting and onboarding marketing talent deployed this way?

Show Notes

After leaving a high-flying job with Mars, Inc. in the UK and relocating to Hong Kong with her family, Jennifer Woollford experimented with a variety of different roles before founding NEON Leaders, a collective of strategic marketing leaders for hire. 

What are the advantages of this "gig economy" style way of working, are there unique challenges when recruiting and onboarding marketing talent deployed this way?