Penny Davis, head of Brand, Customer & Public Affairs for Bupa Hong Kong, is an adventurous soul who thrives on new experiences. Growing up on an Australian sheep farm, her globetrotting started in South Africa during her late teens, culminating in Hong Kong just as the Covid beast was rearing its spiky head. Join me as I talk to Penny about her year consumed by the pandemic, her views on how marketing campaigns are differently conceptualized in Australia and Hong Kong, the use and misuse of controversy, and some of her favorite campaigns, including Australian Lamb: Make Lamb Not Walls, and ANZ Bank GayTM. We also reference my personal favorite, Dumb Ways to Die.
And of course, my favorite question comes at the end as always.