I'm incredibly excited to have Arun as my latest guest. He is someone I've known for decades, a highly respected journalist and entrepreneur who has covered the communications industry for almost 20 years. As CEO of PRovoke Media, formerly known as The Holmes Report, Arun has personally witnessed and written about the countless triumphs and controversies of our industry, and certainly the personalities that make our tribe so interesting. In Part 1 we go back to the beginning, how Arun got his start covering the marketing industry at PR Week, what made him leave his Hong Kong home and relocate to London, how he met Paul Holmes, and what made him decide to join what was then a one-man show. Don't forget to subscribe and join me for part 2 in two weeks' time.