Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life. New episodes are posted every two weeks.
Living Marketing
Douglas Young: A Unique Creative Journey to Retail Heaven
Our guest Douglas Young, CEO and co-founder of Goods of Desire (G.O.D.), joins us to share his fascinating journey from architecture student to becoming an icon of the Hong Kong retail landscape. Discover how Douglas' architectural background uniquely influences his design process and the balancing act between maintaining creative integrity and meeting customer expectations. Did he have family support and what were his inner motivations that drove him to success.
Brand collaboration at its finest is showcased in G.O.D.'s successful partnership with Starbucks to create a 60s-70s style Hong Kong café, proving the power of respecting local culture. Douglas talks about the uphill battle against industry copycats and the necessity of innovation to preserve G.O.D.'s integrity. This episode is packed with insights into creativity, cultural marketing, and the courage to pursue unique paths, offering listeners a rich tapestry of inspiration and wisdom.