Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life.
Living Marketing
Introduction
A quick introduction, and why I'm doing this podcast.
Hi I’m David Ko, and I have been a part of the marketing industry here in Asia for over thirty years.
Over my career I’ve worked in-house as well as agency, what we jokingly call the dark side. I’ve founded two agencies, and sold them to international firms Waggener Edstrom and Ruder Finn.
The greatest gift of my years in the industry has been the amazing people that I’ve met, whom I’ve learned from, and been inspired by.
My best memories are all about just talking to people over a glass of wine or two, hearing them share stories and life lessons.
This podcast gives me an excuse to talk to people that I admire, both inside and beyond marketing, and share that experience with everybody. We’re not here to teach anyone how to do marketing, we’re just here for interesting conversations with interesting people.
I hope you enjoy their stories as much as I do.