Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life. New episodes are posted every two weeks.
Living Marketing
Jennifer Woollford: Leaning Out to Lean In (Part 1)
Jennifer Woollford was global brand director with Mars, Inc. before she moved to Hong Kong from the UK three years ago with her husband Stuart and two children. Rather than continuing her rise at the global food giant in an Asia role, she chose a different path. Today Jennifer is the founder and director of NEON Leaders, a collective of strategic marketing leaders sort of like a brain trust for hire, augmenting and extending the capabilities of marketing teams across Asia.
What made her decide to walk away from a high-flying career to blaze a new trail on the other side of the world? Join me as I talk with Jennifer on her journey from London to Hong Kong, her thoughts on balancing career and family, and what it means to "lean out."