Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life. New episodes are posted every two weeks.
Living Marketing
Jennifer Woollford: Leaders for hire in the Gig Economy (Part 2)
After leaving a high-flying job with Mars, Inc. in the UK and relocating to Hong Kong with her family, Jennifer Woollford experimented with a variety of different roles before founding NEON Leaders, a collective of strategic marketing leaders for hire.
What are the advantages of this "gig economy" style way of working, are there unique challenges when recruiting and onboarding marketing talent deployed this way?