Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life. New episodes are posted every two weeks.
Living Marketing
Andrea Richey: "Shark Lady" Shares the Highs and Lows of Marketing an NGO
Since becoming executive director of the Hong Kong Shark Foundation, Andrea Richey has given numerous talks in schools and private companies, lobbied heavily for major restaurant groups to cease serving shark's fin, and tirelessly championed marine conservation to an occasionally apathetic public. What was the lightbulb moment that made her decide to devote her life to shark conservation? How does pro bono work give purpose to marketing agencies and what are the business benefits? What does it mean to be a global citizen who calls Hong Kong home?
All this and more, in my conversation with the activist they call the "Shark Lady."