Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life.
Living Marketing
Carson Glover: Marketing Iconic Luxury from New York to Hong Kong
As VP of Brand Marketing and Communications at The Peninsula Hotels Group, Carson brings decades of luxury marketing experience with such iconic brands as De Beers, Harry Winston, and Tiffany & Co. to his new role in hospitality. His career has gone through several transitions, from agency to in-house, from New York to Hong Kong, and from jewellery to hospitality. How has he managed the change with every move? What were the frustrations his unconventional family experienced? We also talked about his observations of how luxury marketing differs between the US and Asia, the rewards of marketing luxury versus FMCG, and of course, what he wishes he could tell his younger self.