![Tina Chao: Lovin' It Every Step of the Way [in Cantonese] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCTjZGS0FJPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--13c1a69384aec8013d489856f80420cbc3450e65/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/image003.jpg)
Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life.
Living Marketing
Tina Chao: Lovin' It Every Step of the Way [in Cantonese]
Tina Chao is Chief Marketing and Digital Customer Experience Officer with McDonald's Hong Kong, but we first met years ago when she was General Manager of Marketing for the Hong Kong Tourism Board, a post she held for five very successful, eventful years. In my fascinating chat with Tina, we revisit her surprising entry into marketing back in her Shell days, her favorite HKTB campaigns, and how her love of Hong Kong has influenced her career every step of the way. What Big Data discovery surprised her at McDonald's? How did she have to improvise during some tumultuous periods at HKTB and McDonald's? What has she learned about herself all these years that helped her become a better marketer? We find out all this and more, with the awesome Tina Chao. [This episode is in Cantonese.]