Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life.
Living Marketing
Sylvia Lee: From Silicon Valley Bros to Casinos
As Senior Director of Sales and Marketing for the Lan Kwai Fong Group's hospitality division, Sylvia is a champion of innovating digital solutions wherever she works. No surprise, since she first cut her teeth in Developer Relations for Netscape, one of the key players of the dotcom era that dramatically influenced the Internet's rose to ubiquity during the 90s. She first moved from her native Chicago to San Francisco, then crossed the pond to Macau where she led digital marketing for The Venetian and Galaxy Entertainment Group. We talked about how digitizing customer experience can't be led by marketing alone, which hotels are doing it right, and most importantly, how companies can equip their executives to be digitally literate.