Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life. New episodes are posted every two weeks.
Living Marketing
Arun Sudhaman (part 2): The Personal Stuff
Welcome to part 2 of my chat with Arun, CEO and Editor-in-Chief of PRovoke Media, one of the most respected and widely read trade media of the marketing and communication industry. We start with a rumination over how well-prepared agencies really are for a post-Covid world, then change gears and talk about Arun's personal views on happiness, the various roles he plays in life, and what it meant for him growing up as a person of colour.