Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life. New episodes are posted every two weeks.
Living Marketing
Henry Jones: Gen Y Marketers Leading the Way
Henry is Asia Head of Marketing for FCM Travel, part of Flight Centre Travel Group. At 27 years old he's also my youngest podcast guest to date, a millennial marketer who has enjoyed a swift rise up the ranks during his five years with FCTG. We chatted while Henry was still in London, working remotely until travel restrictions opened up for him to relocate to Singapore. With the occasional East London ambulance siren as background music, we discussed his views on how Gen Y and X can complement each other in marketing leadership, where British professionals prefer for overseas assignments, and even whether he's for or against tattoo and piercings in the office!