Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life.
Living Marketing
Kimberly Hu: Breaking Out
As Director of Membership for Hong Kong's hottest new private members club, Carlyle & Co, Kimberly has waited a long time for the club to open its doors because of the pandemic. Personally, she's also navigated a journey without a script to follow, as a biracial American kid growing up in Hong Kong who had to learn Chinese at the age of nine. Walking out of the family business into the publishing business, she spent seven years at lifestyle magazine HK Tatler, before she moved on to become AXA's Asia head of Brand and Corporate Communications. We talked about why she left the publishing business, what it means to transition into the hospitality industry working for the Rosewood group, as well as her experience growing up in Hong Kong as a child between two cultures.