Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life. New episodes are posted every two weeks.
Living Marketing
Caroline York: Daring to Try
As head of Corporate Communications for AQUMON, an Asia-based investment platform and roboadvisor, Caroline enjoys an exciting role at the intersection of fintech and consumer marketing. Her path to FSI is anything but typical though, only moving into the finance field after six years in the fashion industry dividing her time between Hong Kong, Milan and Beijing. In fact, Caroline's personal journey is a case study in experimentation. Her first major was Egyptian Archeology, then Law, before finally landing on Marketing. How did she end up with those choices? What was it about her upbringing that allowed her to experiment and make unconventional choices? What was it like dating Italian men? We talk about all this and more...