Living Marketing
David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life.
Living Marketing
Liz Weselby: Living the Adventure
Before she joined Archetype as deputy managing director, Liz was editorial director for LUXE City Guides for five years. I'm a huge fan of LUXE, one of what their founder Grant called "Luxe Lovelies", so it was a fascinating conversation about where LUXE is today, and how shifting patterns of travel information consumption has impacted their ability to grow over the past decade. As usual, Living Marketing is more about "living" than "marketing", so it was a pleasure to hear Liz recount her life of adventure that took her from London to Bangkok, then Singapore and at last Hong Kong. We talked about how they leapt into the City of Angels naively underprepared, how homesickness can be a physical sensation, and how maturity can make us all better romantic partners.